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NORTHUG and the NORTHUG brand


Petter Northug is known for being an bold powerhouse with enormous speed on the track. He is an Olympic gold medalist and world champion and is driven by a burning competitive instinct.

After his cross-country career it was obvious for Petter to find a new arena to compete in. A new arena to master and again to fight at the top amongst the elite. Petter’s ruthless winner’s instinct is reflected in the sports products from Northug™.

The combination of optimal fit, correct design, robust quality and technological innovation ensure maximum performance and sets you on the right track to focus totally on your goal.

With Northug™, Petter wants to inspire practitioners of every sport to find their inner best, to surpass all their expectations and become an even rawer version of themselves.


"We have worked very closely with Northug on the development of sports glasses. He has many good ideas and we have really pushed the limits in creating something innovative and of top quality." - Bård Eker

Northug Eyewear is designed by Norway’s most reknowned industrial designer, Bård Eker.

Eker is reknowned for having designed, amongst other things, the boat brand Hydrolift, the Koenigsegg sports car and motorbikes for Ducati – all symbols of striking design combined with world-class functionaility. These qualities can also be found again in Northug Eyewear.